By the early 1900s, Demas had made partnerships with the first automobile companies to start producing decorative enamel nameplate emblems for the new horse-less carriages. The new venture proved lucrative and within a decade, Auld sold the jewelry side of the business to concentrate all his focus on the automobile industry.
By the 1920s, the Auld company was producing 80% of nameplates for the auto industry. With the rising cost of materials, however, Auld had to search for new ways to produce his nameplates.
By mid century around the 1940s, the company retooled for the war effort and began producing distinguished service medals and decoy airplanes for the war.
By the 1960s, the manufacturing of enamel plates became cost-prohibitive. During this period, the first polyurethane domed part was developed. Over the next 20 years, the company continued to innovate and improve its domed parts and products.
In its centennial year and in the 1970s, the company introduced VITROLUX which offers extreme durability for domed parts and labels.
1980s thru 2000s
The D.L. Auld company was sold to 3M in 1980, and in 1990 was reformed as the Auld Company in Columbus, Ohio. The Auld Company then established a partnership with EG Industries in the early 2000s as a way to create synergies and provide customers with a one-stop source for solutions for their multiple product needs.