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When people ask me what sets Auld apart, I usually don’t launch into technical specs or production capabilities. I just hand them one of our domed labels and say, “Feel this.” Because before you even see the quality, you feel it.

There’s something unmistakable about a domed label, the way the surface curves with clarity and depth, the way it catches the light just right. It’s subtle, but it says something bold:

This brand pays attention.
This product was made to last.

And in today’s crowded market, that kind of silent impact speaks louder than ever.

At its core, a domed label is deceptively simple. It’s a printed graphic sealed under a crystal-clear polyurethane dome. But that dome does more than protect the label, it elevates it.

It adds dimension, durability, and a tactile experience that flat stickers just can’t match.

Over the years, I’ve seen domed labels applied to everything from marine-grade equipment to luxury consumer goods. And no matter the industry, the reaction is always the same, “That looks sharp.”

The truth is, we live in a world where first impressions are often the only impressions. Whether your product is sitting on a shelf, mounted to a dashboard, or exposed to the elements, you don’t get a second chance to look like you belong there.

Now here’s something a lot of people overlook: the adhesive.

While the dome gets the glory, the real workhorse is the layered construction underneath…the adhesives, substrates, and materials we engineer for the real world. We don’t cut corners. We use only the highest-grade adhesives, because we know a label, decal or emblem that lifts or fails in the field isn’t just a nuisance, it’s a hit to your brand’s credibility.

Our domed labels have passed an exhaustive list of performance tests, including:

• Extreme temperature cycling (hot, cold, humidity)
• Chemical resistance – including sunscreen, insect repellent, and industrial solvents
• XenonnArc weatherometer exposure
• Post-exposure adhesion and peel testing
• Impact, abrasion, and corrosion testing
• Fluid spotting, chip resistance, and environmental cycling
• Adhesion integrity across multiple OEM standards—FCA, FORD, HONDA, GM

We’ve validated performance to exacting standards like GMW14650, FCA MS-CG-51, HONDA Hes-A 1045-11, FORD WSS-M2P180D, and more. And not just once, we cycle our labels through heat, water, UV, abrasion, and chemical exposure, then test again to ensure adhesion and legibility hold strong.

More than once, I’ve had customers tell me our domed labels outlasted the equipment they were applied to.

That kind of staying power isn’t an accident. It comes from knowing how to engineer layers from ink and overlay to adhesive and liner, and knowing how each material performs under pressure. It’s one of the reasons clients trust us for demanding environments like automotive, marine, medical, and outdoor applications.

Auld has been crafting brand identity elements decades, and while materials and methods have evolved, one thing hasn’t changed. Details matter.

A domed label may be small in size, but the impression it leaves is anything but. It tells your customers:

“You can trust this.”
“It’s worth paying attention to.”
“It’s built better.”

And in an age of shortcuts and mass production, that message has never been more important.

When you’re serious about quality, people can feel it. And often, that feeling starts with a label.

Thank you for sharing your time with me while reading my article.