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How to Make Your Product Stand Out Without Changing the Product Itself
When companies want their products to stand out, the first instinct is often to change the product itself. That might mean [...]
A Beginner’s Guide to Custom Product Labels and Emblems
Product labels, decals, and emblems often play a bigger role in branding than people think. Beyond displaying a logo or [...]
Questions You Should Ask Before Choosing a Label Manufacturer
Choosing a label manufacturer isn’t just a production step, it’s a branding decision that directly affects how your product is perceived on the shelf. The [...]
Common Industries That Benefit Most From Domed Labels and Emblems
One of the things I enjoy most about this business is seeing where our work ends up. Over the years, I have watched domed [...]
Domed Labels vs Flat Decals: Choosing the Right Option for Your Application
One of the most common questions I get is simple on the surface but important in practice. Should I use a domed label or a flat decal? [...]
The Top 10 Mistakes People Make When Using Custom Emblems or Decals
When it comes to custom emblems, domed labels, and decals, small details make a big difference. Over the years I have seen [...]
The Science of Durability: Labels Built for the Harshest Environments
The Auld brand has been building brand identity elements (domed for more than 150 years). With that kind of history, you [...]
You Don’t Need to Be a Fortune 500 Company to Look Like One
When people think about premium branding, they usually think about the big guys — the household names with huge budgets [...]
Why Domed Labels Are Still the Best Choice for Premium Branding
When people ask me what sets Auld apart, I usually don’t launch into technical specs or production capabilities. I just [...]
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